Campaigns vs. Insights vs. Signals: What’s the Difference?

Cloverleaf gives you three core tools to monitor government activity, surface opportunity, and stay ahead of the competition. Here’s how Campaigns, Insights, and Signals work together—and what sets each one apart.

Campaigns

Saved searches that monitor your keywords and filters over time.

Why It Matters

Campaigns are the foundation of your Cloverleaf workflow. They continuously track your topics of interest—so you don’t have to manually run searches every day. Campaigns power both your Signals emails and Meta Analyses.

What It Does

• Tracks keywords, locations, and filters (like channel type or speaker title)
• Supports advanced logic like Proximity Search (AND)
• Stores your criteria for ongoing monitoring

Where to Use It

• Campaigns page (via the microphone icon)
• Search results page (click “Save New Campaign”)

Insights

AI-generated summaries of individual meetings.

Why It Matters

Insights let you quickly understand if a meeting is worth your time. Instead of watching hours of video or reading full transcripts, you get a tailored summary in minutes—aligned to your sales goals, competitors, or policy focus.

What It Does

• Summarizes meeting transcript content using AI
• Available from the meeting page under the “Insights” tab
• Customized to your focus areas and competitor tracking 
  • Important - You must setup your User Profile to receive personalized results
    
    • Click on the avatar in the top right hand corner of the Cloverleaf AI app. Then click on your email address in the DropDown Menu
    • Fill in the information in the "Job Title" and "Industry" sections.
    • Use the plus button to add "Focus Areas" and "Competitors".

• Types of Personal Insights

  • Key Takeaways: Main takeaways from the meeting and top points that you need to know

  • Meeting Summary: Meeting summary presented in an abstract format. This is great for an executive summary or internal memo.

  • Detailed Summary: Our most detailed option. This briefing includes the meeting attendees, meeting agenda points and discussions, elected official; and, if applicable, public comments and sentiment, and next next steps.

  • Quote Pulling: Key quotes from elected officials that you can search for in the meeting.

  • Competitors: Mentions of your competition

  • Sales Insights: Tailored briefing for our government sales users. Identify the key opportunity stakeholder(s), strength of the opportunity, total award, and opportunity close date. 

  • Budget Research: Gain insight into a government's budget creation process and how decision makers assign funding to different departments. 

  • Policy Memo: Focused on providing detailed information in a concise policy memo format. Includes sections on the main takeaways, key speakers, and important decisions.

Where to Use It

• Any meeting detail page
• Requires an AI subscription with available insight credits

Signals

Automated email alerts that show new keyword matches from your Campaigns.

Why It Matters

Signals keep you updated without having to log in. You’ll receive only the most relevant activity from your Campaigns—filtered to your keywords and regions of interest. With the new AI summary at the top, you can instantly prioritize your attention.

What It Does

• Delivers daily or weekly emails with:
  • New meetings that match your Campaigns
  • Keyword-highlighted snippets
  • AI-powered summary of what matters most
• Works across both standard Campaigns and Opportunity Campaigns

Where to Use It

• Delivered to your email inbox
• Managed via Campaign settings or the Campaigns page