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Insight Campaign or Standard Campaign?

Campaigns are the engine behind Cloverleaf’s monitoring capabilities. Knowing the difference between a Standard Campaign and an Insight Campaign helps you decide whether you simply want alerts or deeper AI-generated context delivered directly to your inbox.

What Is an Insight Campaign?

An Insight Campaign is is a saved set of keywords and filters (location, channel type, date range, etc.) that continuously monitors government meetings and documents sent to your inbox daily or weekly with an AI insight summary included.

In addition to monitoring and sending Signals emails like a Standard Campaign, an Insight Campaign:

  • Automatically generates AI-powered meeting summaries for matched results

  • Delivers those insights via Daily or Weekly (Monday) emails

  • Provides structured analysis aligned to your Focus Areas and goals

  • Insight Campaigns consume AI Credits each time an Insight is generated and delivered.

Think of an Insight Campaign as monitoring + analysis. It doesn’t just tell you that something happened, it tells you why it matters.

 

What Is a Standard Campaign?

A Standard Campaign is a saved set of keywords and filters (location, channel type, date range, etc.) that continuously monitors government meetings and documents.

Standard Campaigns:

  • Power your Search results

  • Drive your Morning Signals emails

  • Notify you when new meetings match your criteria

  • Can be set to Daily or Weekly (Monday) email notifications

Think of a Standard Campaign as a saved search  - it tells you when something relevant is mentioned.