---
title: Insight Campaign or Standard Campaign?
description: Standard Campaign and Insight Campaign
---

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1. [Cloverleaf AI Support](https://help.cloverleaf.ai/knowledge-base?hsLang=en)
2. [Campaigns](https://help.cloverleaf.ai/knowledge-base/campaigns?hsLang=en)
3. [Campaigns](https://help.cloverleaf.ai/knowledge-base/campaigns?hsLang=en#campaigns)

# Insight Campaign or Standard Campaign?

## Campaigns are the engine behind Cloverleaf AI’s monitoring capabilities. Knowing the difference between a Standard Campaign and an Insight Campaign helps you decide whether you simply want alerts or deeper AI-generated context delivered directly to your inbox.

#### **![](https://help.cloverleaf.ai/hs-fs/hubfs/image-png-Feb-20-2026-05-38-03-1814-PM.png?width=262&height=292&name=image-png-Feb-20-2026-05-38-03-1814-PM.png)**

#### **What Is an Insight Campaign?**

An **Insight Campaign** is is a saved set of keywords and filters (location, channel type, date range, etc.) that continuously monitors government meetings and documents sent to your inbox daily or weekly with **an AI insight summary included**.

In addition to monitoring and sending Signals emails like a Standard Campaign, an Insight Campaign:

- Automatically generates AI-powered meeting summaries for matched results
- Delivers those insights via **Daily or Weekly (Monday)** emails
- Provides structured analysis aligned to your Focus Areas and goals
- **Insight Campaigns consume AI Credits** each time an Insight is generated and delivered.

Think of an Insight Campaign as monitoring + analysis. It doesn’t just tell you that something happened, it tells you why it matters.

![](https://help.cloverleaf.ai/hs-fs/hubfs/image-png-Feb-20-2026-05-35-06-3304-PM.png?width=526&height=389&name=image-png-Feb-20-2026-05-35-06-3304-PM.png)

---

 

#### **What Is a Standard Campaign?**

A **Standard Campaign** is a saved set of keywords and filters (location, channel type, date range, etc.) that continuously monitors government meetings and documents.

Standard Campaigns:

- Power your **Search results**
- Drive your **Morning Signals emails**
- Notify you when new meetings match your criteria
- Can be set to **Daily or Weekly (Monday)** email notifications

Think of a Standard Campaign as a saved search  - it tells you *when* something relevant is mentioned.

![](https://help.cloverleaf.ai/hs-fs/hubfs/image-png-Feb-20-2026-05-36-01-7355-PM.png?width=428&height=443&name=image-png-Feb-20-2026-05-36-01-7355-PM.png)

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